In our blog, we’ve covered many times the importance of SEO for your company’s success online. We can’t stress enough how important it is to think about your SEO strategy from the start. The job of SEO is to make sure your website shows up in the search results. In the roofing industry, competition is fierce and it can be difficult to outdo your competitor. SEO helps you to compete smartly and much more. In this blog post, I’ll cover 4 SEO tips that you can use for your roofing company.
Let’s start with the basics. If you don’t already know, SEO stands for search engine optimization. It’s the process of optimizing your website in such a way that it ranks higher in the search results. When your website ranks highly, it shows up more often for people looking for roofing services. If someone types in “roof replacement services”, you’d want to show for that, right? A correctly implemented SEO strategy helps you do just that.
This may sound like a no brainer but it’s worth mentioning. When Google or any other search engine crawls your website, it analyzes the words on the page. If your website is using a bunch of roofing keywords, it tells Google that your website is related to the roofing industry. If you have a web page dedicated to your roof replacement service, this lets Google know that you offer this service. Over time, if your website is well optimized, you’ll start to show up more and more often for searches related to roof replacement services.
When building a website, many roofers pay very little attention to the title tags and meta descriptions. These are important parts of your website that shouldn’t be overlooked. A title tag is an HTML element that specifies the title of a web page. For example, if your roofing company is called Pyramid Roofers, you’ll want to include this in the title. Title tags are the blue headline that shows up in the search engine results. It tells search engines and users what that page is about. You’ll want to ensure each web page is making full use of its title tags.
Meta descriptions are another overlooked part of web optimization. When you do a Google search, you’ll see search results appear that contain a title and little paragraph underneath. This paragraph is called a meta description. It tells both the search engine and user what the content on the website is about. This allows Google to display your website whenever a relevant search happens. For example, if both your title tag and meta description are optimized on your roof replacement service page, it will eventually show up for keywords related to roof replacement.
Geo keywords are very important for helping your website to show up on local searches. Geo-keyword is short for geographic keyword and is any keyword that contains a location. For example, “Roofers in Portland OR” or “SEO service Seattle” are geo-keywords. This type of keyword lets Google know that your business is local. When a person in your city searches for sheet metal roofing, your website will be more likely to show up. If you’re going to use geo-keywords, you should implement them across your website. This means including them in your page content, title tags, and meta descriptions.
This is a big one. It’s not only vital to keep your business info consistent and accurate on your website, but you need to make sure it’s correct everywhere else on the web. When auditing a new client’s account, we often find online directories that contain inaccurate information. The phone number or street address will be wrong. Sometimes, the company name will even be misspelled. Keeping your information consistent across the web not only makes you look more professional but helps search engines to index your website better.
There are many great SEO tools out there that you can use for free. These tools will crawl your website and tell you if there’s anything wrong with it. They’ll check for on-site errors such as 404s, missing tags, text ratio, and more. Some of our favorite tools are Screaming Frog, Sitechecker.pro, and SEM Rush. It’s important to do an audit of your website at least once a quarter if not more. As websites grow old, they break down and need repairs. SEO tools will help you identify what needs fixing.
The roofing industry is a very competitive industry. Marketing budgets can become expensive easily. SEO is a free but very technical process that can help you drive more customers to your business. Whether you’re a new or old business, it’s critical to put together a search engine optimization strategy if you haven’t yet. In the long run, we’ve seen SEO bring in more traffic and convert more users than other marketing initiatives. It’s powerful but can take a long time to provide results, which is why it’s so important to implement it from the start.