Go-To-Market Readiness Index
Roadmap developed the Go-to-Market Readiness Index to show how well Canadian B2B companies are set up with the systems, data, and processes needed for scalable revenue growth.
Is Your GTM System Ready for Growth?
The Go-To Market Readiness Index benchmarks how prepared your business is to support growth. It evaluates the systems, structure, and execution behind your revenue so you can clearly see where your foundation is strong and where it needs work.
Benchmark Your Own Go-To-Market Readiness
Growth Is Stalling Without the System to Support It
Our 2025 GTM Readiness research shows a consistent pattern across Canadian B2B companies.
Most teams are trying to grow without the structure to support it.
- The average GTM Readiness score is 31%
- Only 29% have a documented, aligned go-to-market strategy
- Most teams track metrics, but few use them to guide decisions
The pattern is consistent.
Growth is being driven by effort, not systems.
What the Index Is
The Go-To-Market Readiness Index is a structured diagnostic that evaluates how well your business is set up to grow.
It gives you:
- A clear view of how your system performs today
- A benchmark against peer companies
- A way to identify where your foundation is limiting growth
What the Index Measures
The Index evaluates five core areas of your go-to-market system:
- Go-To-Market Strategy Foundations
How clearly your business has defined its ideal customer, buyer roles, positioning, and internal alignment across teams. - Metrics and Modelling
How well you track, interpret, and use the numbers that drive growth, including pipeline coverage, win rates, customer acquisition cost, customer lifetime value, and forecasting. - Sales Process Discipline
Whether your sales process is clearly defined, consistently followed, regularly reviewed, and actively coached. - Technology and Enablement
How effectively your CRM, dashboards, and sales tools are being used to support visibility, productivity, and alignment. - Customer Expansion and Retention
How intentionally you onboard customers, maintain relationships, and create opportunities for renewal, upsell, and long-term growth.
How Your Go-To-Market Readiness Is Assessed
To make the data actionable, organizations are evaluated across three GTM readiness levels that help leaders prioritize what to fix first before investing further in growth.
High Readiness
Aligned strategy, disciplined metrics, and systems that support consistent growth
Medium Readiness
Core elements exist, but gaps in consistency and usage limit performance
Low Readiness
Growth is constrained by limited structure, visibility, and formal processes
The 2025 Benchmark Report
The report brings together data from Canadian B2B companies to show how go-to-market systems are structured and where gaps most often appear.
Use it to:
- Understand how peers are performing
- Identify common constraints on growth
- Pressure-test your assumptions before investing further
Key findings from the 2025 Benchmark Report
31.4%
The average Go-To-Market Readiness score was 31.4%, with most companies still early in their maturity journey
29%
Only 29% of companies have a documented Go-To-Market strategy that aligns sales, marketing, and customer teams
76%
We saw that 76% of Canadian B2B companies use a CRM, but adoption is often shallow and under-leveraged
Benchmark Your Own Go-To-Market Readiness
If growth feels fragile, your go-to-market system probably is. Here’s how to find out for sure.
B2B companies with $5M–$150M in annual revenue can participate in the Go-To-Market Readiness research to get a clear, objective view of how prepared their go-to-market system is to scale.
Participants receive:
- Individualized Go-To-Market Readiness Benchmark Report
See how your Go-To-Market system stacks up against peers across key areas of performance - 1:1 Gap Analysis Call with Roadmap’s President
Review results, identify strengths and gaps, and focus on the areas with the greatest impact on growth in your current GTM System
To apply and to benchmark your own Go-To-Market readiness, fill out the form below.
Go-To-Market Readiness Index Application
Are you ready to grow your business? Apply today to participate in the research and participate to get your own individual Go-To-Market benchmark report.
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Want the 2025 GTM Benchmark Report emailed to you?
Enter your email and we'll send the report right to your inbox. Review and share with your revenue team to see where you're meeting or exceeding benchmarks, and to use it to help decide the strategic areas to focus your investment and effort as you scale your business.
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Learn More on Driving Growth: The Go-to-Market Podcast
Driving Growth is Roadmap’s podcast for sales and growth leaders building go-to-market systems.
We’ve dedicated a full episode to reviewing the findings from the GTM Readiness Benchmark Report, including what the data reveals about common gaps, system maturity, and where teams should focus as they scale. Beyond the report, the podcast features ongoing conversations with sales and growth leaders, sharing practical insights and real-world lessons you can apply directly to your own go-to-market system.
Resources
Explore curated podcasts, blogs, and webinars built to help you take action to build a more predictable, scalable go-to-market system.
Podcasts
Driving Growth helps B2B companies scale with modern go-to-market systems. Each 20-minute episode delivers practical tactics, frameworks, and sales-marketing plays across the core Go-To-Market motions with actionable insights you can put into practice today.
In this episode of Driving Growth, we break down the two essential motions every business needs for sustainable revenue growth: acquisition and retention/expansion.
In this episode of Driving Growth, host Steve Whittington breaks down the essential components of a scalable, inspectable B2B sales process. Learn how to align your sales process with your revenue model, choose the right sales model, integrate sales methodologies, and design buyer-centric stages that drive results.
