July 2026 Round-Up: Be Everywhere Your Buyers Already Are
Your buyers are in their inbox, in their podcast feed, on LinkedIn, and standing at the trade show booth down the hall.
Building awareness means showing up in every one of those places until your name is impossible to miss.
Steve's latest article covers the five gears behind a strong awareness system, what "everywhere all at once" means for your Ideal Customer Profile, and the three mistakes that kill momentum before it ever gets the chance to compound.
👉 Read the full article: Building Awareness in Your Go-To-Market System
Learn How to Build a Pipeline You Can Count On
Introducing the AI Use & Readiness Assessment
How is your team using AI right now? We're curious, so we built a way to find out.
We've updated the GTM Readiness Index to include an AI Use & Readiness Assessment. The GTM Readiness Index looks at the systems behind your sales, marketing, and customer teams, and now it includes a section on AI, looking at how AI is supporting and enabling your go-to-market system.
Answer a set of questions, and you'll get back a score: high, medium, or low readiness, benchmarked against other companies in your position. If you're curious how you compare, this is your chance to get in on it.
- Already taken the GTM Readiness Index? Take the AI Assessment now on its own.
- Haven't taken it yet? One diagnostic gets you both benchmarks.
There's no cost to participate, and it's just 20-30 minutes with our researcher.
Learn More and Participate Today!
Podcast Episode S2E013
How a Catering Company Doubled with Sales Systems
Marie Milsom Galeana replaced gut-feel forecasting with a data-driven revenue system, using scorecards, close rates, and CRM discipline to build predictable revenue in a seasonal, relationship-driven business.
Podcast Episode S2E14
Is Your Brand Costing You Sales Productivity?
B2B brand positioning is where most revenue leaks start. Roadmap’s Jennifer Thompson breaks down why sameness kills deals and how to build differentiation that your sales team can actually sell on.
The Evolution of Outbound Motions (And What Is Allbound?)
How outbound is changing in B2B, where most teams fall short, how Allbound works, and why AI will not replace human relationships.
How to Drive Tradeshow ROI (Without Wasting Your Budget)
Most manufacturers invest in tradeshows without measuring ROI. Learn how to align events with your go-to-market system to drive revenue.
Would you like us to implement a similar strategy for you?
Book a Discovery CallB2B Brand Positioning: Is Your Brand Costing You Sales Productivity?
July 29, 2026
