September 2026 Round-Up: Your Revenue Target Needs a Budget Behind It
In this edition: how to turn your revenue forecast into a Go-To-Market budget, Roadmap at the LinkWell Golf Socials, and two new podcast episodes on the numbers behind your revenue plan and fixing the sales and marketing silos.
Your revenue target comes with a price tag, whether anyone has calculated it yet or not.
Every customer you win comes through a Go-To-Market motion, and each motion produces customers at a different cost. Some have room to grow. Others are already at their limit, or held back by a team that can't follow up on the leads coming in.
When the budget starts from last year's spend plus a percentage, nobody can say where the next dollar should go. But building it with mathematical models gives you that answer. You start with the number of customers you need, then look at what each motion can produce and scale from there.
In this month's article, Steve lays out four steps to build a budget for driving growth, including how to calculate your cost of growth and customer acquisition cost before you commit the money.
👉 Read the full article: From Forecast to Budget: Four Steps to Fund Your Revenue Target
Roadmap at the LinkWell Golf Socials in Winnipeg and Edmonton
This September, the Roadmap team joined LinkWell for two of their annual Golf Socials. The first was the Manitoba event at Bridges Golf Course in Winnipeg on September 3, followed by the Alberta event at The Quarry Golf Course in Edmonton on September 23, where we were proud to be a hole sponsor.
What makes these days stand out is how deliberately LinkWell builds them. Foursomes are put together on purpose, pairing people and businesses that should know each other, and each introduction comes with a reason both sides will care about. LinkWell calls this Co-Active Networking, and it is at the heart of how they work with their clients.
LinkWell helps businesses across Canada design, implement and manage group benefits and retirement plans. Alongside that work, they connect clients to new opportunities through their national network and Co-Active Networking events, and their recently launched LinkPerks platform gives clients one more way to connect. If you're looking for more than a benefits provider and want a partner who will support your business and its growth, we encourage you to check them out.
Learn More About LinkWell
Podcast Episode S2E017
6 Numbers Every B2B Revenue Leader Must Model (Part 2)
Sales forecasting for B2B teams starts with math, not hope. Steve breaks down the revenue bridge that turns last year's number and a whiteboard target into an engineered plan your team can execute.
Podcast Episode S2E18
Fixing the Sales and Marketing Silos with Mel Animalla
Mel Animalla shares how he rewired HeatMaster's marketing function from a cost center running vanity-metric campaigns into a co-owner of the revenue plan, with a scorecard tied to pipeline and a seat at the revenue table.
The Revenue Factory: How to Engineer Predictable B2B Growth
Stop guessing and start engineering. Learn the 6 components of the Revenue Factory — the complete go-to-market system built to turn B2B companies into predictable revenue machines.
Most Companies Don’t Have One Revenue Problem. They Have Ten.
Struggling with pipeline visibility and growth? Learn the 10 revenue operations gaps that impact forecasting, CRM adoption, and B2B performance.
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