A sales process on paper and a sales process in practice are rarely the same thing.
The evidence shows up in the pipeline:
To address this, Steve Whittington has been doing game tape review on his own calls and client calls for over 15 years. Reviewing what actually happens and auditing and coaching against it is what makes the difference.
👉 Read the full article: How I Use AI to Run a Better Sales Process
Learn More About Game Tape ReviewThe piece above is about building accountability into your sales process through consistent review and objective scoring.
The Growth Table takes that same principle and extends it into a peer setting.
When you bring your pipeline, your forecast, and your go-to-market challenges into a room with five to seven other revenue leaders who are working through the same pressures, you get something a process audit alone cannot produce. Outside perspective from people with skin in the game, and the accountability that comes from knowing you will be reporting back next month.
The next cohort is nearly full. A few seats remain for VPs of Sales, Sales Directors, Revenue Leaders, and Owner-Operators carrying the revenue mandate in a B2B organization.
10 facilitated sessions per year. $295/month, all-inclusive.
Apply Here Before the Cohort ClosesIt is the largest outdoor farm expo in Western Canada, bringing together farmers, industry leaders, and agricultural experts to explore the latest advancements in agriculture technology and equipment. If you are attending, we would love to connect.
Learn More About Ag in MotionPodcast Episode S2E011
Bootstrapping a biological AgTech company without outside capital surfaces lessons that funded startups rarely learn. In this episode of Driving Growth, Joshua Day Chief shares what that experience revealed about channel strategy, customer proximity, and finding a sales motion that holds.
Podcast Episode S2E12
Steve Whittington outlines the five-layer B2B sales tech stack built for predictable revenue, the four mistakes that break it, and three audit questions to find where yours is losing revenue. If you have invested in tools but still lack pipeline visibility, Steve walks through where to look.
AI is improving sales efficiency, but it’s also flooding channels with low-quality communication. Learn how to use AI without eroding trust or weakening conversations.
Most stalled deals begin long before the deal slows down. Learn how buyer insight improves discovery, qualification, and customer understanding throughout the sales process.






